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F. Joseph LePla
299 pages • first pub 1999 (editions)
ISBN/UID: 9780749437206
Format: Paperback
Language: English
Publisher: Kogan Page Business Books
Publication date: Not specified
Description
To get the full benefit of branding, companies must actually live the brands they sell. This approach is called integrated branding and it's not just a communications strategy. Companies must demonstrate to themselves and their customers that its ...
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—
F. Joseph LePla
299 pages • first pub 1999 (editions)
ISBN/UID: 9780749437206
Format: Paperback
Language: English
Publisher: Kogan Page Business Books
Publication date: Not specified
Description
To get the full benefit of branding, companies must actually live the brands they sell. This approach is called integrated branding and it's not just a communications strategy. Companies must demonstrate to themselves and their customers that its ...