Integrated Branding by F. Joseph LePla
Integrated Branding

F. Joseph LePla

Integrated Branding

F. Joseph LePla with Lynn M. Parker

299 pages first pub 1999 (editions)

nonfiction business economics informative medium-paced
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Description

To get the full benefit of branding, companies must actually live the brands they sell. This approach is called integrated branding and it's not just a communications strategy. Companies must demonstrate to themselves and their customers that its ...

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