Leveraging the New Infrastructure: How Market Leaders Capitalize on Information Technology by Marianne Broadbent, Peter Weill

Leveraging the New Infrastructure: How Market Leaders Capitalize on Information Technology

Marianne Broadbent, Peter Weill

320 pages first pub 1998 (editions)

nonfiction business informative medium-paced
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Description

Imagine thinking about your company's information technology in the same way that you think about its investment portfolio: as a bundle of assets that—when managed right—will generate revenues and savings. Here's just such a framework for leveragi...

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