Art of Enchantment: How to Woo, Influence and Persuade by Guy Kawasaki

Art of Enchantment: How to Woo, Influence and Persuade

Guy Kawasaki

224 pages first pub 2011 (editions)

nonfiction business self help informative reflective medium-paced

Description

'The power of a really good idea to transform the marketplace and individual customer experiences is huge. Enchantment offers a wealth of insights to help businesses and entrepreneurs tap into that potential'Sir Richard Branson, founder of the Vir...

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