The Decisive Moment: How The Brain Makes Up Its Mind by Jonah Lehrer

The Decisive Moment: How The Brain Makes Up Its Mind

Jonah Lehrer

294 pages • first pub 2009 (editions)

nonfiction business psychology science informative reflective medium-paced
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The first book to use the unexpected discoveries of neuroscience to help us make the best decisions.Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we “blink” and go...

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