Marketing in the Public Sector: A Roadmap for Improved Performance by Philip Kotler, Nancy R. Lee

Marketing in the Public Sector: A Roadmap for Improved Performance

Philip Kotler, Nancy R. Lee

332 pages missing pub info (editions)

nonfiction business economics politics

Description

Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agencies of all types-from around the world-so that you can make a difference in your organiz...

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