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224 pages • first pub 2019 (editions)
ISBN/UID: 9780226668413
Format: Paperback
Language: English
Publisher: University of Chicago Press
Publication date: 16 December 2019
Description
What does the name Trump stand for? If branding now rules over the production of value, as the coauthors of Sovereignty, Inc. argue, then Trump assumes the status of a master brand whose primary activity is the compulsive work of self-branding--su...
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224 pages • first pub 2019 (editions)
ISBN/UID: 9780226668413
Format: Paperback
Language: English
Publisher: University of Chicago Press
Publication date: 16 December 2019
Description
What does the name Trump stand for? If branding now rules over the production of value, as the coauthors of Sovereignty, Inc. argue, then Trump assumes the status of a master brand whose primary activity is the compulsive work of self-branding--su...