Digital and Social Media Marketing: A Results-Driven Approach by Aleksej Heinze
Digital and Social Media Marketing: A Results-Driven Approach
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Aleksej Heinze
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Digital and Social Media Marketing: A Results-Driven Approach

Aleksej Heinze with Tahir Rashid, Ana M. Cruz, Gordon Fletcher

346 pages • missing pub info (editions)

nonfiction business computer science economics informative medium-paced
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The second edition of Digital and Social Media Marketing is an up-to-date, industry-led results-driven guide to digital marketing. Mixing academic theory with practical examples from a range of different organisations worldwide, it provides insigh...

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