Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by Renée a. Mauborgne, W. Chan Kim

Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

Renée a. Mauborgne, W. Chan Kim

320 pages first pub 1994 (editions)

nonfiction business informative slow-paced

Description

OVER 4 MILLION COPIES SOLDWALL STREET JOURNAL AND BUSINESSWEEK BESTSELLERRECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTENThe global phenomenon that has sold over 4 million copies, is published in a record-breaking 46 ...

Read more

Community Reviews Summary of 476 reviews

Moods

informative 100%
reflective 35%
challenging 21%
inspiring 21%

Pace

medium 60%
slow 26%
fast 13%

Average rating

3.68

See all reviews...

Content Warnings

This book doesn't have any content warnings yet!

If you're the author of this book and want to add author-approved content warnings, please email us at [email protected] to request the content warning form.