Net Gain: Expanding Markets Through Virtual Communities by Arthur G. Armstrong, John Hagel

Net Gain: Expanding Markets Through Virtual Communities

Arthur G. Armstrong, John Hagel

235 pages first pub 1997 (editions)

nonfiction business technology informative medium-paced
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Net Gain identifies where the next level of value lies on the Internet and lays out the first economic model to quantify the revenue potential and the investment required to build a successful virtual community. From the offerings of commercial on...

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