Mind Men: How Neuromarketing Advances Are Transforming Advertising by A.K. Pradeep
Mind Men: How Neuromarketing Advances Are Transforming Advertising

A.K. Pradeep

Mind Men: How Neuromarketing Advances Are Transforming Advertising

A.K. Pradeep

256 pages first pub 2013 (editions)

informative medium-paced
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Description

The world's leading neuromarketing researcher on how to design advertising for the subconscious mind Until now, the creation of advertising has had to rely on instinct and guesswork. Since a major ad campaign can require hundreds of millions of do...

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