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324 pages • first pub 2011 (editions)
ISBN/UID: 9781621532477
Format: Paperback
Language: English
Publisher: Allworth Press
Publication date: 01 May 2013
Description
An unprecedented and engaging look at the state of modern branding, with interviews with Malcolm Gladwell, Seth Godin, Tom Peters, Virginia Postel, Joe Duffy, Dori Turnstall and more The notion of the brand, like any concept that dominates market...
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Content Warnings
324 pages • first pub 2011 (editions)
ISBN/UID: 9781621532477
Format: Paperback
Language: English
Publisher: Allworth Press
Publication date: 01 May 2013
Description
An unprecedented and engaging look at the state of modern branding, with interviews with Malcolm Gladwell, Seth Godin, Tom Peters, Virginia Postel, Joe Duffy, Dori Turnstall and more The notion of the brand, like any concept that dominates market...
Community Reviews
Content Warnings