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362 pages • missing pub info (editions)
ISBN/UID: 9780789023384
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 11 November 2005
Description
THE CLASSIC guide to develop a marketing plan--completely updated The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide that gives you the tools to prepare an effective marketing plan for a company, product, or servi...
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362 pages • missing pub info (editions)
ISBN/UID: 9780789023384
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 11 November 2005
Description
THE CLASSIC guide to develop a marketing plan--completely updated The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide that gives you the tools to prepare an effective marketing plan for a company, product, or servi...