Marketing Planning Guide by Phylis M. Mansfield, Bruce Wrenn

Marketing Planning Guide

Phylis M. Mansfield, Bruce Wrenn

362 pages missing pub info (editions)

nonfiction business economics informative lighthearted medium-paced
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THE CLASSIC guide to develop a marketing plan--completely updated The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide that gives you the tools to prepare an effective marketing plan for a company, product, or servi...

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