Marketing: Real People, Real Choices by Michael Solomon, Greg Marshall, Elnora Stuart

Marketing: Real People, Real Choices

Michael Solomon, Greg Marshall, Elnora Stuart

608 pages missing pub info (editions)

nonfiction business economics
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For undergraduate Principles of Marketing courses. Real people making real choices Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading ...

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