Zombie Loyalists: Using Great Service to Create Rabid Fans by Peter Shankman

Zombie Loyalists: Using Great Service to Create Rabid Fans

Peter Shankman

256 pages first pub 2015 (editions)

nonfiction business informative fast-paced

Description

Marketing and PR expert Peter Shankman has been working with the biggest companies in the world to create what he calls “Zombie Loyalists,” fervent fans that help companies massively increase their customer base, brand awareness, and most importan...

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