What Customers Want (PB): Using Outcome-Driven Innovation to Create Breakthrough Products and Services by Anthony W. Ulwick, Anthony W. Ulwick
What Customers Want (PB): Using Outcome-Driven Innovation to Create Breakthrough Products and Services

Anthony W. Ulwick, Anthony W. Ulwick

What Customers Want (PB): Using Outcome-Driven Innovation to Create Breakthrough Products and Services

Anthony W. Ulwick, Anthony W. Ulwick

missing page info Add in missing page information first pub 2005 (editions)

informative slow-paced
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A world-renowned innovation guru explains practices that result in breakthrough innovations"Ulwick's outcome-driven programs bring discipline and predictability to the often random process of innovation."-Clayton Christensen For years, companies h...

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