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225 pages • first pub 2006 (editions)
ISBN/UID: 9780262201650
Format: Hardcover
Language: English
Publisher: MIT Press
Publication date: 01 October 2006
Description
The price we pay for the new strategies in database marketing that closely track desirable customers, offering them benefits in return for personal information.We have all been to Web sites that welcome us by name, offering us discounts, deals, or...
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Content Warnings
225 pages • first pub 2006 (editions)
ISBN/UID: 9780262201650
Format: Hardcover
Language: English
Publisher: MIT Press
Publication date: 01 October 2006
Description
The price we pay for the new strategies in database marketing that closely track desirable customers, offering them benefits in return for personal information.We have all been to Web sites that welcome us by name, offering us discounts, deals, or...
Community Reviews
Content Warnings