Audience, Relevance, and Search: Targeting Web Audiences with Relevant Content by Cynthia Fishel, Frank Donatone, James Mathewson

Audience, Relevance, and Search: Targeting Web Audiences with Relevant Content

Cynthia Fishel, Frank Donatone, James Mathewson

177 pages • first pub 2010 (editions)

informative medium-paced
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Description

How much more effective would companies be if all the content they created for the Web reached its specific target audience? In this book, three pioneering IBM content and search experts show how to get closer to this goal than ever before. Reader...

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