Strategic Management in Action by Mary A. Coulter
Strategic Management in Action

Mary A. Coulter

Strategic Management in Action

Mary A. Coulter

288 pages first pub 1997 (editions)

informative medium-paced
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Introducing the Concepts; The Context of Managing Strategically; Doing an External Analysis; Doing an Internal Analysis; Functional Strategies; Competitive Strategies; Corporate Strategies; Special Topics: International Strategies and Strategies...

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