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234 pages • first pub 2011 (editions)
ISBN/UID: 9781118167786
Format: Hardcover
Language: English
Publisher: Wiley
Publication date: 11 January 2012
Description
Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the di...
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234 pages • first pub 2011 (editions)
ISBN/UID: 9781118167786
Format: Hardcover
Language: English
Publisher: Wiley
Publication date: 11 January 2012
Description
Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the di...