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![Brandstorm: Surviving and Thriving in the New Consumer-Led Marketplace: Surviving and Thriving in the New Consumer-Led Marketplace by Savita Iyer, Liz Nickles](https://assets.thestorygraph.com/assets/placeholder-cover-2a45d917f8f8061888e77f7aae688f59aacb0ece1262c264eaa3ca9f1dfd07e8.jpg)
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Savita Iyer, Liz Nickles
256 pages • first pub 2012 (editions)
ISBN/UID: 9780230341685
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Branding has become ubiquitous, with new brands becoming word-of-mouth successes literally overnight, and many welcome the easy familiarity they bring to daily life. But now brand proliferation is threatening not only to stifle true choice in the ...
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![Brandstorm: Surviving and Thriving in the New Consumer-Led Marketplace: Surviving and Thriving in the New Consumer-Led Marketplace by Savita Iyer, Liz Nickles](https://assets.thestorygraph.com/assets/placeholder-cover-2a45d917f8f8061888e77f7aae688f59aacb0ece1262c264eaa3ca9f1dfd07e8.jpg)
—
Savita Iyer, Liz Nickles
256 pages • first pub 2012 (editions)
ISBN/UID: 9780230341685
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Branding has become ubiquitous, with new brands becoming word-of-mouth successes literally overnight, and many welcome the easy familiarity they bring to daily life. But now brand proliferation is threatening not only to stifle true choice in the ...