International Marketing by Markus Voeth, Joachim Büschken, Klaus Backhaus

International Marketing

Markus Voeth, Joachim Büschken, Klaus Backhaus

480 pages missing pub info (editions)

nonfiction business economics medium-paced
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Description

International Marketing is an adaptation of a best-selling German text, which considers the global marketing arena from a new and original perspective. It focuses upon international marketing primarily as the coordination of a company's different ...

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