A Framework for Marketing Management by Philip Kotler

A Framework for Marketing Management

Philip Kotler with Kevin Lane Keller

362 pages first pub 2004 (editions)

nonfiction business reference informative slow-paced
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The Internet is changing the way that consumers buy, and the way that companies buy from each other. This updated text includes these new ways of buying and selling, showing how marketers can make the most of the new technology.

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