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408 pages • first pub 2006 (editions)
ISBN/UID: 9780470821329
Format: Paperback
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Marketing is now being asked to be measurably accountable for not only the top-line of their income statement, but also for the bottom-line as well. They're being asked to account for the total marketing program in addition to its component produc...
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408 pages • first pub 2006 (editions)
ISBN/UID: 9780470821329
Format: Paperback
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Marketing is now being asked to be measurably accountable for not only the top-line of their income statement, but also for the bottom-line as well. They're being asked to account for the total marketing program in addition to its component produc...
Community Reviews
Content Warnings