The Marketing Pathfinder: Key Concepts and Cases for Marketing Strategy and Decision Making by Michael M. Saren, David W. Stewart

The Marketing Pathfinder: Key Concepts and Cases for Marketing Strategy and Decision Making

Michael M. Saren, David W. Stewart

262 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
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Dozens of lively international case studies that help readers put core marketing principles in a real-world context From market research to positioning and brand management to customer relations, marketing is the engine that drives innovation and ...

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