Ethnographic Thinking: From Method to Mindset by Jay Hasbrouck

Ethnographic Thinking: From Method to Mindset

Jay Hasbrouck

120 pages first pub 2017 (editions)

nonfiction informative medium-paced
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Description

This book argues that 'ethnographic thinking'--the thought processes and patterns ethnographers develop through their practice--offers companies and organizations the cultural insights they need to develop fully-informed strategies. Using real wor...

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