The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave by Robbie Kellman Baxter

The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave

Robbie Kellman Baxter

256 pages first pub 2020 (editions)

nonfiction business informative lighthearted fast-paced
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Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and TargetMore and more companies are concluding that the potential rewards of subscription-based products and services a...

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