Branding Post-Communist Nations: Marketizing National Identities in the "new" Europe by
Branding Post-Communist Nations: Marketizing National Identities in the "new" Europe

Branding Post-Communist Nations: Marketizing National Identities in the "new" Europe

Routledge Research in Cultural and Media Studies

254 pages missing pub info (editions)

nonfiction business economics medium-paced
Powered by AI (Beta)
Loading...

Description

Nation branding--a set of ideas rooted in Western marketing--gained popularity in the post-communist world by promising a quick fix for the identity malaise of "transitional" societies. Since 1989, almost every country in Central and Eastern Europ...

Read more

Community Reviews

Loading...

Content Warnings

Loading...