The Business of Sustainable Forestry Case Study - Marketing Products: Marketing Products from Sustainably Managed Forests: An Emerging Opportunity by Tony Lent, Diana Propper De Callejon

The Business of Sustainable Forestry Case Study - Marketing Products: Marketing Products from Sustainably Managed Forests: An Emerging Opportunity

Tony Lent, Diana Propper De Callejon

25 pages • missing pub info (editions)

nonfiction business science technology challenging informative medium-paced
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Description

Most forest products analysts exploring the market for sustainable forest products have been searching for the green consumer. They have assumed that the well-documented consumer concerns about the impact of the industry on the forest would make c...

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