Building a Hardware Business by Alfred Lui, Elizabeth Goodman, Dirk Slama, Rishi M. Bhatnagar, Alan Cohen, Ann Light, Ryan Vinyard, Nitesh Dhanjani, Renee DiResta, Frank Puhlmann, Martin Charlier, Jim Morrish, Claire Rowland, Brady Forrest

Building a Hardware Business

Alfred Lui, Elizabeth Goodman, Dirk Slama, Rishi M. Bhatnagar, Alan Cohen, Ann Light, Ryan Vinyard, Nitesh Dhanjani, Renee DiResta, Frank Puhlmann, Martin Charlier, Jim Morrish, Claire Rowland, Brady Forrest

290 pages • first pub 2015 (editions)

reference informative slow-paced
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Over the last few years, we’ve seen an astonishing change in what it takes to build a hardware business. Hardware remains hard—executing it well requires technical and marketing expertise in several fields—but the barriers that startups must cross...

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