Third Generation R & D: Managing the Link to Corporate Strategy by Kamal N. Saad, Philip A. Roussel, Tamara J. Erickson

Third Generation R & D: Managing the Link to Corporate Strategy

Kamal N. Saad, Philip A. Roussel, Tamara J. Erickson

224 pages • first pub 1991 (editions)

business informative reflective medium-paced
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Written by three senior consultants from Arthur D. Little, this book provides managers with a new approach that will make R&D a truly competitive weapon. Relates how R&D management has evolved from the naive "strategy of hope" approach of ...

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