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357 pages • first pub 2019 (editions)
ISBN/UID: 9780753556504
Format: Hardcover
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Discover the alchemy behind original thinking, as TED Talk superstar and advertising legend Rory Sutherland reveals how abandoning logic and casting aside rationality is the best way to solve any problem. With examples of cutting-edge behaviour sc...
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357 pages • first pub 2019 (editions)
ISBN/UID: 9780753556504
Format: Hardcover
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Discover the alchemy behind original thinking, as TED Talk superstar and advertising legend Rory Sutherland reveals how abandoning logic and casting aside rationality is the best way to solve any problem. With examples of cutting-edge behaviour sc...