The Art of Woo: Using Strategic Persuasion to Sell Your Ideas by G. Richard Shell, Mario Moussa

The Art of Woo: Using Strategic Persuasion to Sell Your Ideas

G. Richard Shell, Mario Moussa

312 pages first pub 2007 (editions)

nonfiction business psychology informative slow-paced
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You may need The Art of War to defeat your enemies, but if you prefer to win them over, read The Art of Woo G. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations. They have advised thousands of execu...

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