Contagious: Why Things Catch On by Jonah Berger

Contagious: Why Things Catch On

Jonah Berger

210 pages first pub 2013 (editions)

nonfiction business psychology informative lighthearted fast-paced

Description

New York Times bestseller and named Best Marketing Book of 2014 by the American Marketing AssociationWhat makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? ...

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Community Reviews Summary of 783 reviews

Moods

informative 97%
inspiring 32%
reflective 20%
challenging 14%
funny 8%
lighthearted 5%
relaxing 5%

Pace

medium 67%
fast 17%
slow 14%

Average rating

3.74

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