Contagious: Why Things Catch On by Jonah Berger

Contagious: Why Things Catch On

Jonah Berger

210 pages first pub 2013 (editions)

nonfiction business psychology informative lighthearted fast-paced
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New York Times bestseller and named Best Marketing Book of 2014 by the American Marketing AssociationWhat makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? ...

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