Ethnic Marketing: Culturally sensitive theory and practice by John Stanton, Guilherme Pires

Ethnic Marketing: Culturally sensitive theory and practice

Routledge Studies in Marketing

John Stanton, Guilherme Pires

382 pages • missing pub info (editions)

nonfiction business economics challenging informative reflective medium-paced
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A globalization process epitomised by historically large cross-border population movements with rapidly improving networking and communication technologies, has resulted in the growth of ethnic diversity across newly industrialised economies. Inst...

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