Reputation: Realizing Value from the Corporate Image by Charles J. Fombrun

Reputation: Realizing Value from the Corporate Image

Charles J. Fombrun

441 pages first pub 1996 (editions)

informative medium-paced
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"Examines how companies in a variety of industries, such as international fashion, investment banking, packaged goods, and even U.S. business schools, compete for prestige and achieve celebrity. [Discusses] the identity consulting business and pro...

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