Consumer Data Research by James Cheshire, Paul A. Longley, Alex Singleton

Consumer Data Research

James Cheshire, Paul A. Longley, Alex Singleton

196 pages first pub 2018 (editions)

Description

Big Data collected by customer-facing organisations - such as smartphone logs, store loyalty card transactions, smart travel tickets, social media posts, or smart energy meter readings - account for most of the data collected about citizens today....

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