Understanding the Business of Global Media in the Digital Age by Micky Lee, Dal Yong Jin

Understanding the Business of Global Media in the Digital Age

Micky Lee, Dal Yong Jin

270 pages missing pub info (editions)

nonfiction business sociology medium-paced
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Description

This new introductory textbook provides students with the tools they need to understand the way digital technologies have transformed the global media business of the 21st century. Focusing on three main approaches - media economics, critical poli...

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