The Power of Product Platforms by Alvin P. Lehnerd, Marc H. Meyer

The Power of Product Platforms

Alvin P. Lehnerd, Marc H. Meyer

288 pages first pub 1997 (editions)

nonfiction business informative medium-paced
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Most companies know that long-term success does not hinge on any single product but on a continuous stream of value-rich products that target growth markets. Yet many firms inexplicably develop one product at a time, and by doing so fail to embrac...

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