Exploring the Rise of Fandom in Contemporary Consumer Culture by Cheng Lu Wang
Exploring the Rise of Fandom in Contemporary Consumer Culture

Cheng Lu Wang

Exploring the Rise of Fandom in Contemporary Consumer Culture

Cheng Lu Wang

300 pages first pub 2017 (editions)

informative medium-paced
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Every company wants their business to have a strong, loyal following, but achieving this feat can be a challenge. Examining the growth of fandom popularity in modern culture can provide insights into consumer trends and patterns. Exploring the Ris...

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