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176 pages • first pub 2005 (editions)
ISBN/UID: 9781875750221
Format: Paperback
Language: English
Publisher: Worsley Press
Publication date: 01 March 2005
Description
With additional material by Geoffrey Heard and the original foreword by advertising guru the late David Ogilvy, this is a book for anyone who has a say in what appears in print and needs to know whether, as well as looking good, it will do its job...
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176 pages • first pub 2005 (editions)
ISBN/UID: 9781875750221
Format: Paperback
Language: English
Publisher: Worsley Press
Publication date: 01 March 2005
Description
With additional material by Geoffrey Heard and the original foreword by advertising guru the late David Ogilvy, this is a book for anyone who has a say in what appears in print and needs to know whether, as well as looking good, it will do its job...