Alchemy: The Surprising Power of Ideas That Don't Make Sense by Rory Sutherland

Alchemy: The Surprising Power of Ideas That Don't Make Sense

Rory Sutherland

384 pages • first pub 2019 (editions)

nonfiction business economics psychology funny informative reflective medium-paced
Powered by AI (Beta)
Loading...

Description

‘A breakthrough book. Wonderfully applicable to everything in life, and funny as hell.’ — Nassim Nicholas Taleb To be brilliant, you have to be irrational Why is Red Bull so popular – even though everyone hates the taste? Why do countdown bo...

Read more

Community Reviews

Loading...

Content Warnings

Loading...