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656 pages • missing pub info (editions)
ISBN/UID: 9781305263529
Format: Hardcover
Language: English
Publisher: Cengage Learning
Publication date: 07 April 2015
Description
EXPLORING MARKETING RESEARCH, 11E, provides a thorough guide to the design, execution, analysis, and reporting of marketing research to support effective business decisions. The text prepares students to approach marketing research from a manageme...
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656 pages • missing pub info (editions)
ISBN/UID: 9781305263529
Format: Hardcover
Language: English
Publisher: Cengage Learning
Publication date: 07 April 2015
Description
EXPLORING MARKETING RESEARCH, 11E, provides a thorough guide to the design, execution, analysis, and reporting of marketing research to support effective business decisions. The text prepares students to approach marketing research from a manageme...