Exploring Marketing Research (with Qualtrics Printed Access Card) by William G. Zikmund, Barry J. Babin

Exploring Marketing Research (with Qualtrics Printed Access Card)

William G. Zikmund, Barry J. Babin

656 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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EXPLORING MARKETING RESEARCH, 11E, provides a thorough guide to the design, execution, analysis, and reporting of marketing research to support effective business decisions. The text prepares students to approach marketing research from a manageme...

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