Small Data by Martin Lindstrom

Small Data

Martin Lindstrom

288 pages first pub 2016 (editions)

nonfiction business psychology technology informative medium-paced
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Description

Martin Lindstrom, one of Time Magazine's 100 Most Influential People in The World and a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next big thing.In an era where many believe Big Data has rendered ...

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