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213 pages • first pub 1980 (editions)
ISBN/UID: 0446347949
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Positioning, a concept developed by the authors, has changed the way people advertise. The reason? It's the first concept to deal with the problems of communicating in an overcommunicated society. With this approach, a company creates a position' ...
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213 pages • first pub 1980 (editions)
ISBN/UID: 0446347949
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Positioning, a concept developed by the authors, has changed the way people advertise. The reason? It's the first concept to deal with the problems of communicating in an overcommunicated society. With this approach, a company creates a position' ...
Community Reviews
Content Warnings