ADbashing: Surviving the Attacks on Advertising : why the Future of Advertising and Media Depend Upon the Changes We Make and the Risks We Take Today by Jack Myers
ADbashing: Surviving the Attacks on Advertising : why the Future of Advertising and Media Depend Upon the Changes We Make and the Risks We Take Today

Jack Myers

ADbashing: Surviving the Attacks on Advertising : why the Future of Advertising and Media Depend Upon the Changes We Make and the Risks We Take Today

Jack Myers

277 pages first pub 1993 (editions)

medium-paced

Description

Why the Future of Advertising and Media Depend Upon the Changes We Make and the Risks We Take Today. The insight, ideas, observations and future visions of the advertising, media and marketing business in ADBASHING are essential reading for all ad...

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