The Responsive Chord by Tony Schwartz

The Responsive Chord

Tony Schwartz

173 pages first pub 1973 (editions)

nonfiction politics informative reflective medium-paced

Description

The essential guide to how media shape our lives. Through his decades of work, Schwartz came to understand that most advertisers, politicians, and educators—in fact, most all of us—use a model of communication long outmoded by the coming of electr...

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