Strategy Is Destiny: How Strategy-Making Shapes a Company's Future by Robert a. Burgelman

Strategy Is Destiny: How Strategy-Making Shapes a Company's Future

Robert a. Burgelman

464 pages missing pub info (editions)

nonfiction business economics informative slow-paced
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How did a pioneering company in the semiconductor industry not only survive but thrive in the face of the explosive change and upheavals that forced it to transform itself twice in the course of its thirty-year history? The answer lies in the qua...

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