Consumer Behaviour: Buying, Having Being by Michael R. Solomon, Rebekah Russell-Bennett, Josephine Previte

Consumer Behaviour: Buying, Having Being

Michael R. Solomon, Rebekah Russell-Bennett, Josephine Previte

missing page info Add in missing page information • first pub 1992 (editions)

nonfiction business psychology challenging informative medium-paced
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Description

Readers are shown the complexity of consumer behaviour theory and are prompted to make sense of the concepts in the real world. The ideas presented are grounded in real-world examples to bring to life the research upon which the text is built. A b...

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