The Business of iPhone App Development: Making and Marketing Apps That Succeed by Michael Schneider, Dave Wooldridge

The Business of iPhone App Development: Making and Marketing Apps That Succeed

Michael Schneider, Dave Wooldridge

393 pages first pub 2010 (editions)

nonfiction technology informative medium-paced

Description

The mobile landscape is very different than it was just a few years ago. The iPhone's powerful software, revolutionary user interface, and powerful developer platform has driven an almost overnight explosion of apps. Consumers have shown through t...

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