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256 pages • missing pub info (editions)
ISBN/UID: 9780415672801
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 24 May 2013
Description
The rapid growth of promotional material through the internet, social media, and entertainment culture has created consumers who are seeking out their own information to guide their purchasing decisions. Promotional Culture and Convergence analy...
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256 pages • missing pub info (editions)
ISBN/UID: 9780415672801
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 24 May 2013
Description
The rapid growth of promotional material through the internet, social media, and entertainment culture has created consumers who are seeking out their own information to guide their purchasing decisions. Promotional Culture and Convergence analy...